Sand & Shores, a powerhouse in strategic communications and sports media, has officially partnered with Black Baseball Media (BBM) to expand the game’s youth footprint and impact across California and the West Coast. This dynamic partnership launches just in time for the upcoming 2026 San Diego High School Baseball Classic, where both organizations will showcase their commitment to building opportunity and visibility for the next generation of athletes.
“Baseball is about more than stats and wins, it’s about community, culture, and creating a legacy,” said Tonya McKenzie, Founder & Principal of Sand & Shores. “Partnering with Black Baseball Media allows us to expand opportunities for young players while elevating the sport on the West Coast.”
Tonya McKenzie, Founder & Principal of Sand & Shores
BBM CEO Earnest Horton added, “This partnership strengthens our mission to bring visibility and resources to athletes and families who are passionate about the game. With Sand & Shores on board, we can amplify our impact in a major way.”
Earnest Horton, CEO of Black Baseball Media
Sand & Shores is a California-based communications and sports media consulting firm specializing in brand storytelling, strategic media relations, and community engagement.
Black Baseball Media (BBM) is dedicated to amplifying the culture, stories, and opportunities within baseball. Through media, events, and development initiatives, BBM ensures the sport remains inclusive, accessible, and impactful for athletes and fans alike.
